rIVENDELL

Rivendell is famous for making beautiful bikes, using materials and components that his industry has mostly abandoned and for promoting a vision of cycling that is low-key, functional, anti-car and anti-corporate. They are marketed as “unracing” bikes to be ridden in long-sleeved shirts, pants and sandals.

The New Yorker | Anna Wiener is a contributing writer at The New Yorker covering the Bay Area, technology, and the cultural influence of Silicon Valley. She is the author of the memoir "Uncanny Valley."